Five Claude Code skills that do marketing work, each installed and run on this exact episode, with the repo it came from and the date it was checked.
1. content-strategy decides what to make
Install content-strategy, point it at a topic, and picking what to make stops being a guess. It runs the idea through four weighted dimensions: Customer Impact (40%), Content-Market Fit (30%), Search Potential (20%), Resource Requirements (10%). Score each factor 1-10, multiply by its weight, sum for the total, then rank the list and make the top-scoring piece first (github.com/coreyhaines31/marketingskills/blob/main/skills/content-strategy/SKILL.md, checked 2026-09-12).
- Repository: https://github.com/coreyhaines31/marketingskills (checked 2026-09-12)
- Install: one SKILL.md folder, dropped into your skills directory. No plugin, no MCP server — same install for all five skills on this list.
- What it takes off your hands: deciding what to make, instead of picking by gut feel.
- The number baked into the file: a four-factor weighted score — Customer Impact 40 / Content-Market Fit 30 / Search Potential 20 / Resource Requirements 10 — 1-10 per factor, multiplied by weight, summed into a rank.
- What actually came out: run on the seed “claude code for marketers,” it sorted the topic into search-driven, awareness-stage content and handed back a scored priority table instead of a hunch.
- Repository: https://github.com/coreyhaines31/marketingskills (checked 2026-09-12)
- Install: one SKILL.md folder. No plugin, no MCP.
- What it takes off your hands: writing the headline and the CTA button.
- The number baked into the file: the repo’s own scope statement (its stated claim, not this channel’s measurement) — built for technical marketers and founders who want AI coding agents to help with conversion optimization, copywriting, SEO, analytics, and growth engineering.
- What actually came out: run on this episode’s hook, it returned “5 Claude Code Skills Marketers Actually Use (No Coding Required),” with the CTA “Get the Skill List” already attached.
3. lead-magnets ties the giveaway to a number
- Repository: https://github.com/coreyhaines31/marketingskills (checked 2026-09-12)
- Install: one SKILL.md folder. No plugin, no MCP.
- What it takes off your hands: deciding the lead-magnet format and the gate.
- The number baked into the file: every extra signup-form field costs 5-10% of conversions — the skill’s own claim, not a number this channel has measured.
- What actually came out: a checklist-style PDF plan, with the format, the gate, and the distribution already decided.
4. keyword-research replaces a guess with a method
- Repository: https://github.com/kostja94/marketing-skills (checked 2026-09-12)
- Install: one SKILL.md folder. No plugin, no MCP.
- What it takes off your hands: building a keyword list.
- The number baked into the file: the Alphabet Method, plus the skill’s own claim that “~95% of keywords get fewer than 10 searches/month.” Limit: no search-volume tool ships inside it — it produces candidates, not confirmed traffic.
- What actually came out: run on the seed “claude code,” the Alphabet Method returned candidates including “claude code for marketers.”
5. viral-hooks writes the opening line, in three layers
- Repository: https://github.com/vyralcontent/content-skills (checked 2026-09-12)
- Install: one SKILL.md folder. No plugin, no MCP.
- What it takes off your hands: writing the opening line, as a batch instead of one guess.
- The number baked into the file: an archetype library its makers report building from scraping and studying more than 200,000 viral TikToks, Reels, and YouTube Shorts (the makers’ own report, not independently verified), structured into three layers per hook.
- What actually came out: run on this episode, it returned hooks tagged Contrarian and Investigator, each carrying the three-layer structure.
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